Lure specializes in creative and contemporary coastal cuisine – all in a casually elegant setting. Dining patrons can enjoy a beautiful water view of South Beach while dining at Lure – or cocktails on our outdoor deck. There is also a family-friendly dining option available – with the Vineyard’s only “make-your-own sundae” bar – in-season. Also during in-season, a complimentary sunset water taxi is available from Edgartown Harbor to Lure.